Slovenian Webclassroom

Shopping therapy

Spletno nakupovanje v Sloveniji

Statistics show the number of eGovernment services online is above the EU average. This is coupled with above-average use of the Internet by the media; three-quarters of public services for businesses are available online, 10% above the EU norm. In 2005 more than half (55%) or 376,000 of all Slovenian households have Internet access.The European statistics office, Eurostat reported in 2007 that 47% of Slovenians were using the Internet on a weekly basis in the first quarter of 2006. The survey found that 96% of Slovenian companies are connected to the web. Slovenia was also placed above the EU average in terms of households with broadband Internet access: with 34% of households having broadband.

E-shopping is increasing in Slovenia, showed in the survey of Slovenian Statistical Office of late 2006. In Slovenia, the advantages of online shopping have led 15 % of individuals to shop online.In the year 2005, e-shoppers were mostly interested in buying books and magazines (32 %) and computer software (32 %). Furniture/ toys and clothes/ sport equipment were also quite frequently purchased (25 %). More clothes and furniture is sold on the internet than travel arrangements and tickets for events. E-shoppers are more typically men (19 %) than women (12 %). In 2005 research of consumer behavior indicated that women enjoy shopping more than men do. For women shopping represents a ritual and an opportunity for socializing, while mens’ goal in shopping is best quality for the least money.

The major search engine Mat'Kurja http://www.matkurja.com has categories of: business directories, registers, entertainment, finance, and industry. The general section comprises of businesses selling: books, music, computer products, food, fashion wear, sports equipment, furniture, jewellery, homeware, machinery and services. Other popular Slovenian search engines are: Slowwwenia, http://www.slowwwenia.com/ Najdi http://www.najdi.si/ Raziskovalec http://www.raziskovalec.com/

Learning activities

1. Compile a shopping list
Text-type: list
Linguistic element: noun, adjective
Write a range of gift books for relatives at Mladinska bookshop
http://www.emka.si/

2. Script a dialogue
Text-type: dialogue
Linguistic element: direct speech, pronoun – declension, noun - declension
Write about discussing selection of gift for family or friend
http://veleblagovnica.com/index.php?cPath=154

3. Design an advertisement
Text-type: advertisement
Linguistic element: adjective - comparative, superlative
Design online advertisement about an appealing product or content of Vrtnar web site
http://trgovina.vrtnar.si/index.php?SID

4. Create a brochure Text-type: brochure
Linguistic element: vocabulary of cosmetics and products
Design a brochure of Aubrey’s organic natural cosmetics
http://www.aubrey.si/index.htm

5. Write a bulletin
Text-type: bulletin
Linguistic element: compound sentences, numeric expression of quantity
Write about a shop at the BTC City shopping centre
http://www.btc-city.com/

6. Design the front page of web site
Text-type: web page
Linguistic element: noun, pronouns, loan words
Select a business, design a home page for a new online shop
http://www.matkurja.com/en/directory/business_and_economy/

Resources

Websites
Mat’Kurja
http://www.matkurja.com/
Research on Internet in Slovenia
http://slovenia.ris.org
The Economic Intelligence Unit
http://www.eiu.com/index.asp?rf=0
Global Technology Forum
http://globaltechforum.eiu.com/
BTC-City shopping centre
http://www.btc-city.com/trgovina/eshop/
Yellow Internet Slovenia
http://www.yellowpages.si/index.shtml

Books
Blažić, M, Kreativno pisanje, Zavod Republike Slovenije za solštvo in šport, Ljubljana, 1992
Fallon, S, Slovenia, Lonely Planet Publications, Hawthorn, 2004
Gosar, A, Jersič, M, Slovenia, the Tourist Guide, Mladinska knjiga, Ljubljana, 1999
Mihelič, B, Ljubljana in okolica A - Z: priročnik za popotnika in poslovnega človeka, Pomurska založba, Murska Sobota, 1996
Sega, L, Veliki moderni poslovni slovar, Cankarjeva založba, Ljubljana, 1997

Written by Sandi Ceferin on 03/21/11 | permalink |

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About Sandi Ceferin

Sandi Ceferin (B.A. CELTA) is a researcher and Thezaurus editor. She is a writer of language materials and the Slovenian Webclassroom. Her studies in Slavic linguistics and Indo-European languages has been a springboard to collaboration and development of new model applications of technologies for languages and culture study. Sandi produces curricula and resource materials including Course Outline - Slovenian CSF Years 1-10, published by the Victorian School of Languages, Melbourne (2003).